Kennedy & Company - A Strategy for Digital Growth
Client: Kennedy & Company
Industry: Higher Education Consulting
Role: Contractor Web Developer
Tools: Webflow, Figma
Year: 2025
The Challenge: Outdated and Underperforming
Kennedy & Company's previous website, built on WordPress, was no longer meeting the needs of a growing consulting firm. The site was hindered by outdated plugins that affected both performance and functionality, making it difficult to update or scale.
As maintenance costs grew, it became clear that the website was not aligned with the firm’s modern, professional image or their forward-thinking approach to higher education consulting.
With high hosting fees and a design that no longer represented the brand, it was time for a significant overhaul. Kennedy & Company needed a new website—one that reflected their expertise, while providing scalability and ease of use.
The Solution: A Modern, Scalable Web Presence
Working closely with Kennedy & Company, I developed a new website on Webflow, prototyped and designed in Figma. The new site features:
Enhanced Visuals: Modern design elements that reflect the company's professional image, with a focus on clarity and simplicity.
Improved Content Structure: Streamlined navigation, with sections dedicated to their diverse services, case studies, and higher ed expertise.
Dynamic Functionality: A custom CMS to easily manage content updates, and an interactive map to showcase client success stories across the U.S.
Easy Management: A user-friendly interface that empowers the team to manage and update the site independently.
A Collaborative Approach
Throughout the project, I worked alongside Kennedy & Company not only as a developer but as a strategic partner. Together, we:
Identified key business goals to ensure the website truly represented the firm's expertise.
Created an intuitive, scalable CMS solution for ongoing content management.
Provided training to ensure the team felt empowered to make updates and maintain their new site.
The Result
The new Kennedy & Company website now stands as a powerful digital presence—professional, easy to navigate, and fully aligned with the firm’s values. With Webflow, we eliminated costly plugins and hosting fees, delivering a faster, more reliable website that reflects their leadership in the higher education consulting space.
A Digital Transformation that Drives Growth!